Selling electricity as a retailer is a tough gig.
The industry is heavily regulated.
To almost everyone, it doesn't matter if how the electrons get to their air conditioning unit or TV. They just care about how much each electron costs.
So it is very difficult to differentiate yourself against your competitors.
To most, this is simply just being cheaper.
But offering a lower cost product makes it harder to increase profits and provide better service.
So it is vital for the website to show how your company is different and how this benefits your customers.
It is much easier to design a website when your value proposition is unique or highly differentiated against your competition. That’s exactly what Amber is as a company.
They aim to disrupt the energy sector in Australia by providing wholesale rates to consumers. Their website does a decent job at explaining that, but it can be improved.
The quantity of text can be replaced by imagery which would be easier for potential customers to understand what is different about Amber.
We get the feeling that Arcadia is all about helping local renewable energy farms sell directly to the generally public. Their mission and values are felt all across the page, and this is extremely attractive to customers who are only looking for renewable energy solutions.
They’ve used a mixture of real photos and stock photos. It would be great if all the photos were real.
I would also add a final call to action just below the footer.
Momentum Energy appears to be relying on customers having already heard about them or what they do. There is no indication that they are an electricity retailer
The branding of Mojo Power is on point on the web page. I really like that they tried to focus on their customers rather than themselves. The feel of the site, though, is that it is not a large company. And whilst that may not necessarily be bad, I would think adding more social proof would add to the credibility and reduce customer friction.
The first thing that comes to mind is that the page looks “clean”. The design is nicely organised with lots of calls to action. It is a shame that the copywriting is not at the level of design.
There is not much mentioning about their customers or why they should switch over to Simply Energy. It feels like they assume their reputation is enough.
I love websites that are different from their competitors. Flow Power’s website is like that. Again, kudos to the designer! The images, icons and colour schemes all seem to be in sync with each other, and this is not easy to accomplish. There is not much to complain about the website.
I feel that Flow Power stands for something greater. That there is a big vision, but it would be great if that was explained more clearly. What makes it different to other energy retailers that would make an Australian business more away from their current offering?
The best thing about the website is their business model. They are unique in that they are the only member owned electricity retailer in Australia.
This is by definition “unique”.
They should make this stand out, explain what member-owned electricity means. Make it easy for customers to understand what they stand for.
This website looks like it was professionally designed. Their branding is on point, consistent and it appears as though they are a large well run company. There’s a lot to like about the design and feel of the website, and not much to dislike.
I would reduce the quantity of text just after the fold, and focus on customer pain points.
But other than that, well done to the designer!
What can I say? This website design is unique. It captures visitor’s attention. Above all, it is memorable.
It is not everyday that you see a company put so much effort into their website and branding. It feels as though they want to be friends with their customers.
To a large extent, I think they have done a fantastic job. It’s just the basic User Interface fundamentals that seems to have been missed.
The website looks and feels “clean”. The main feature image was most certainly altered to fit with the overall branding of the website. There are a lot of calls to actions, almost one at every section.
To add the final details, I would find a way to tie the images back to the company in some way. The main disconnect is that there is no connection between the beautiful image of the ocean and the copywriting.
The branding of Mojo Power is on point on the web page.
I really like that they tried to focus on their customers rather than themselves. The feel of the site, though, is that it is not a large company.
And whilst that may not necessarily be bad, I would think adding more social proof would add to the credibility and reduce customer friction.
Most of these websites are owned by medium to large large with thousands of customers.
So most websites have been designed by experience web designers who adhere to the basics of web design.
No spam. I promise.